The
Effortless
Collection

Introducing the Effortless Collection by Velour, our most easy-going false lashes ever. Perfect for first-time lash users or lash lovers who just want to glue and go!

NEW! Lash Styles are here - featuring a black, cotton-thread lash band and a touch of added volume.

MEASURING

TRIMMING

DRAMA

GLUE & GO

We've innovated our lash bands to be more flexible than ever and slightly smaller so you don't need to trim!

GLUE & GO

We've innovated our lash bands to be more flexible than ever and slightly smaller so you don't need to trim!

ULTRA NATURAL

Our most natural lash styles, that compliment your natural lashes to enhance your eye features.

ULTRA NATURAL

Our most natural lash styles, that compliment your natural lashes to enhance your eye features.

EFFORTLESS BEAUTY

As easy to apply as mascara and adds that extra oomph to your makeup look. Now it's effortless to achieve flawless, natural lashes.

EFFORTLESS BEAUTY

As easy to apply as mascara and adds that extra oomph to your makeup look. Now it's effortless to achieve flawless, natural lashes.

20+ USES

The Effortless Collection is made for everyday use. Our lightweight lashes are super comfortable and can be worn 20+ times with proper care.

20+ USES

The Effortless Collection is made for everyday use. Our lightweight lashes are super comfortable and can be worn 20+ times with proper care.

MADE FOR SEPHORA

This collection is made exclusively for Sephora. Head to your local Sephora store to see your Effortless favourites on the Velour display.

MADE FOR SEPHORA

This collection is made exclusively for Sephora. Head to your local Sephora store to see your Effortless favourites on the Velour display.

HOW TO APPLY

Gently lift lash from lash tray. Skip the measuring and trimming - apply Velour Lash Adhesive. Wait 30 sec. until tacky, apply lash to the outer 3/4 of the eye using our Too Easy Lash Applicator.

HOW TO APPLY

Gently lift lash from lash tray. Skip the measuring and trimming - apply Velour Lash Adhesive. Wait 30 sec. until tacky, apply lash to the outer 3/4 of the eye using our Too Easy Lash Applicator.