During the COVID-19 pandemic, cruel discrimination and racism against people of Asian descent have risen at a shocking rate. Between March and December of 2020, @stopaapihate has reported over 3,800+ Anti-Asian hate, and the NYPD reported a 1,900% increase in Anti-Asian hate crimes in the last year.
Over 7% of the reports counted are towards the most vulnerable elderly Asians, as well as young children, while many of the crimes go UNREPORTED.
As an Asian-owned brand, Velour Beauty had to take a stance to #StopAsianHate.

