Award-winning Effortless Collection by Velour

Have you tried our top selling collection? The award-winning Effortless Collection represents our most easy-going false lashes ever. Perfect for first-time lash users or lash lovers who just want to glue and go! We created this category because there was a blank space in the false lash market for easy, approachable, natural-looking lashes, and we knew people would be drawn to it. Every lash features a black cotton-thread band for the most comfortable all-day wear. Why else do we love it so much?

Comfort of a ¾ Band

The ¾ length lash band means no measuring or trimming. You can simply glue and go. This ¾ cotton thread band also maximizes comfort for everyday wear and makes application easy even for beginners! This Velour Beauty collection is also a 2020 Allure’s Best of Beauty Award winner and one of our best-sellers.

effortless lash soft band

Natural & Long-lasting

Our most effortless styles compliment your lashes to enhance your eye’s natural features. The Effortless Collection is made for everyday use - these lightweight lashes are super comfortable to wear daily and can be worn 25+ times total with proper care. Learn more on our How To Care page. 

Premium Material 

With the launch of our Vegan Mink Luxe Collection earlier this year, we were able to source the highest quality synthetic fibre to date. This delivers more wear-power and an even more luxurious yet comfortable experience. The Effortless Collection by Velour Beauty has gone through it’s own metamorphosis and is now made from the premium vegan luxe fibre technology - with a crisscrossed design to achieve a natural look. This material has a diameter similar to real hair, so it undetectably mimics the look of real lashes with a natural matte finish.

Check out this quick video for more!


Fluffy lashes for the win #velourbeauty #effortless #lashes #beautyreview #vegan #veganmakeup

♬ good 4 u - Olivia Rodrigo

Eco-friendly Packaging

To make this collection even better and eco-friendly, we have started to transition our Effortless lashes to 100% recyclable packaging! Featuring a paperboard lash box with soy-based inks, PET lash tray and PET sleeve. 

packaging effortless

Eager to get started? Here’s how to apply these beauties!

1. Gently lift the lash from the lash tray. 

2. Skip the measuring and trimming & apply Velour Lash Adhesive or Lash & Go Liner.

3. Wait until adhesive is tacky and apply lash closest to your lashline using our Too Easy Lash Applicator.

See it in action!

Save More with our Bundles

Check out our bundles for the best offerings with the best value, and pick which one describes you most!

First-time lash user? Not sure where to start? Discover our Effortless Kit that comes with everything you need for easy application.

effortless kit

For someone who’s a bit more experienced and loves a good liner-moment, check out the Allure Bundle - if you can do liner, you can do lashes! It contains 3 of our Allure Best of Beauty award winners. 

allure bundle by Velour Beauty

Have all the tools but wanna try this collection? Pick your two favorite lashes & save 23% with the Too Effortless Set.

Convinced these lashes are for you? Look no further than the Effortless Set. We already picked our 4 favorites for you + a free mirror. 

4 different effortless faux lashes on the eyes

Hesitant to buy a whole kit? Learn more about each lash style from this collection:

Would I Lie?: Naturally flared and crisscrossed.

Mini Me: Gradient flare and natural volume on the outer corners.

For Real Though?: Round, naturally crisscrossed, and wispy.

Short and Sweet: Natural-looking volume with added flare and curl.

Barely There: Naturally flared and wispy.

Just A Hint: Naturally-flared.

No Drama: Whispie pattern with natural volume and length.

Final Touch: Added flare and thickness for a touch of effortless glam.