Let the MAGNETS do the work!

No trim, no measure… now MAGNETIC. Our Allure Award-winning Effortless collection is being expanded with a magnetic twist. The same premium quality of lashes you love, but this time the magnets do the work, with our easiest application ever. 

8X Strong-Hold Magnets

Our no measure, no trim flexible cotton band comes with 8 rounded mini magnets that are undetectable, comfortable and have a strong hold, so your lashes stay put all day. No anchors needed!  

Premium Quality Lashes

Our lashes are completely handmade with an innovative vegan hair-like fibre. The premium material mimics the look and feel of real lashes, making our collection the most natural-looking on the market. With up to 30+ wears, these lashes deliver the best value without compromising on quality.  

No Measure, No Trim – Effortless Lash Application in just 2 easy steps

Let the magnets and liner do all the work, in just 2 easy steps. Our new magnetic lashes are made on a ¾ length band – no measuring or trimming required - making it the perfect choice for lash newbies and seasoned lash lovers. 

NEW and Improved Lash & Go Liner – for REGULAR and MAGNETIC lashes

Our best-selling, award-winning Lash & Go is now magnetic lash compatible! A 3-in-1, it triples as an eyeliner, traditional lash glue and magnetic liner, making lash application all the more effortless. Exact same performance as the original but now with more pigment and smooth glide on application.

Effortless lashes with a magnetic twist

The ICONIC Effortless Collection expanded: 3 more styles with a magnetic twist and an all-in-one kit. Our no-measure, no-trim ¾ length band means you can apply effortlessly. Which magnetic lash style are you attracted to?

3 NEW Magnetic Styles

You asked, we delivered. 3 NEW Magnetic lash styles with no-trim ¾ length band for an easy lash application.


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Let the MAGNETS do the work!