It’s Time to Rethink Mink: Introducing our Vegan Luxe Collection 2021

Last year has been a challenge for many of us filled with uncertainties, failures and ‘unprecedented’ times. Here at Velour, we took a big step forward to become the best clean beauty brand and agreed to challenge the status quo. In 2020, we pledged alongside PETA to Rethink Mink and ban any mink-fur eyelashes. This is how Vegan Luxe was born and we are so excited to share it with our Velour Fam!

Rethink Mink

Our main goal while creating our Vegan Luxe false lashes was to preserve the whispiness and the natural feel of mink fibres. We spent a whole year working out the finest details and developing a unique fibre technology that replicates the texture, thickness and curl of natural mink hairs. The result? Vegan Luxe lashes that mimic the look and feel of real mink thanks to the most innovative synthetic, vegan material. We also maintained one of our core promises and Vegan Luxe lashes can be worn up 25+ times if properly taken care of, offering the best quality and cost per use.  Unlike other vegan fake lashes, which can look unnatural and synthetic, we promise you will want to take care of your Velour lashes instead of tossing them out after one or two wears. 


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The New Standard for Luxury Lashes

Mink lashes are not the only lashes synonymous with excellent quality and our Vegan Luxe lashes are here to prove it. The innovative hair-like fibres were created using a unique lash curling technology which achieved the ultimate whispie feel we all love. Vegan Luxe lashes also maintain a natural matte finish distinguishing Velour from typical synthetic lashes while staying cruelty-free. We aim high to become the best false lashes you’ll ever own! Check out our feature for the best new beauty products for February too! 

Iconic Styles Reimagined

Another worry we heard from many clients: “Is my favorite lash style being discontinued? Why?”

Trust us, we understood the frustration and absolutely adored all the mink styles too. Since we couldn’t let them go we decided to revamp 13 iconic flash lash styles in Vegan Luxe. This included all time favourites such as Secret Weapon, Sassy But Classy, Run the World and much more! Every style still delivers the classic soft and fluffy touch with the famous Velour quality. You won’t be able to tell the difference!

At Velour, Vegan Luxe Collection has become a treasured product of long hours and thoughtful considerations for our clients. As we continue to innovate and evolve, we appreciate our Velour fam staying by our side and moving forward with us to a 100% cruelty-free makeup space. We couldn’t do it without you! So… can YOU tell it’s not mink?

To get your favourite styles in Vegan Luxe, check out our website or shop at your closest Sephora. Vegan Luxe lashes are available in Sephora US, Canada, South East Asia, Australia and the Middle East. To learn more about our best false lashes and what our clients thought about them, check out the Sephora page for reviews and follow us on Instagram

With whispy love,

Velour Team