In the last few years, we made the promise to challenge the status quo in the lash industry and become 100% Vegan and Cruelty-Free. In 2020, we pledged alongside PETA to Rethink Mink and ban any mink-fur eyelashes.
Mink has been the standard in the luxury lash space since its inception. So, moving to a vegan material was always going to be a challenge. While creating our Vegan Luxe false lashes, our main product goal was to preserve the whispiness and the natural feel of mink fibres. We spent a whole year working out the finest details and developing a unique fibre technology that replicates the texture, thickness and curl of natural mink hairs. The result? Vegan Luxe lashes that mimic the look and feel of real mink lashes thanks to the most innovative synthetic, vegan material. We also maintained one of our core promises and Vegan Luxe lashes can be worn up 25+ times if properly taken care of, offering the best quality and cost per use.
As a result, Velour was certified by Leaping Bunny, which represents a verifiable commitment to a non-animal testing policy.
Since then, we’ve continued to innovate and are proud to share that our new Plant Fibre Lash Collection is entirely made from plant-derived materials!
What is the Leaping Bunny Program?
The Leaping Bunny is one of the most trusted certifications issued by the Coalition for Consumer Information on Cosmetics (CCIC), verifying that Velour has procedures and policies in place to produce all our beauty products with no animal testing. We undertook an excessive investigation into our suppliers and other partners to ensure that every stage of our supply chain is completely free from animal testing. As a brand, we promise to always be 100% cruelty-free, 100% vegan and 100% transparent with our Velour Fam.
What does Leaping Bunny Approved mean?
Companies that are Leaping Bunny Approved have made every effort to avoid animal testing both for finished products and ingredients. If you’ve seen a company display the logo, you can be confident that their products have been made without causing pain or suffering to animals.
Having the Leaping Bunny Certification means achieving the gold standard of cruelty-free testing. It proves that Velour:
- Bans animal testing on ingredients, formulations and finished products
- Uses suppliers and manufacturers that do not conduct animal testing for any involved ingredients and materials
- Committed to never test on animals for any new products
What does the Leaping Bunny certification mean for customers?
The certification shows you that the brand you are buying from is verified to be animal testing free and is committed to the Leaping Bunny program.
We are excited to keep on improving and growing to always ensure everything we do is earth friendly. As proud owners of the Leaping Bunny logo, we wear it with honour.