Earth Day is celebrated annually on April 22nd to show support for environmental protection. The day signifies that we can all do our part to protect the Earth, no matter how small we start. At Velour, we believe that beauty can become more sustainable, and we continue innovating to achieve greener results. There’s still a lot of work to do, but we want to take the time today to celebrate our recent achievements and share our Earth Day Beauty guide.
Our most sustainable false lash collection! Plant-Fibre lashes are made entirely out of plants, specifically hemp-derived lash fibres. This unique innovation makes our plant lashes 90% biodegradable – a first in the lash space! The packaging is also 100% recyclable and made with soy-based inks. To make these lashes even more suitable for this Earth Day roundup, Velour plant lashes can be reused at least 20 times, meaning one pair can last you a whole month! Now that’s one way you can reduce, reuse and recycle.
A fantastic alternative to one-time use cotton pads, these ultra-soft sustainable cotton pads are chemical-free, fragrance-free, and lint-free. They are perfect for your sustainable beauty routine as they can be reused up to 1,000 times. Use these cotton pads to remove makeup by soaking them in Lash Clean and cleansing your face, and wash them in the adorable mesh laundry bag as needed. They also come in 100% fully recyclable packaging, of course.
This multi-use product is the only one on the market that works across magnetic and regular false lashes without compromising the quality of a liquid eyeliner. By purchasing Lash & Go Eyeliner, you save reduce your consumption from 3 different beauty products to 1. By being more mindful about the products you use and different ways in which you can use them, you can cut down our packaging waste.
Another product that works as 3-in-1 innovation: a lash serum, lash shield and mascara. Pretty Big Deal mascara is infused with peptides and high-performing ingredients to maximize lash length. By using Pretty Big Deal you optimize your beauty routine and save on two products in your make-up bag. Smart beauty is the future of sustainable beauty. It’s also 100% vegan and cruelty-free!
Working towards a more sustainable future is our goal not only on Earth Day, but everyday. Looking into the future, we intend to innovate in ways that will help make your beauty routine more earth-friendly. We’d love for you to join us on this journey.